Category Archives: marketing

creative ways to use visual notes after the event has ended

8 creative ways to use visual notes after the event has ended

The event has ended and it was a success. Participants are fired up with new knowledge. A graphic recorder captured the event (either virtual or in-person) and people loved seeing their ideas and discussion points come to life, or they were inspired by the speaker’s innovative story-telling. They feel connected to the message and want…

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Your Design Is Full of CRAP

How to use the four principles of graphic design to create images that engage audiences and make your organization look good As a 20+-year professional veteran of the graphic design field – most often working with nonprofits – I believe an organization’s marketing materials need no, require good design. In my experience good graphic design has…

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why-I-decided-to-go-back-to-school-at-age-48

Why I decided to go to back to school at age 48

I’ve spent most of my professional life involved in visual communications, but that’s not what I studied as an undergrad (environmental education, at Hampshire College) because I didn’t even know what graphic design was then, and I was terribly intimidated by the “art students”. By my late twenties I had taken a single life-transforming class…

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[Interview] Julia Reich On Identifying Ideal Donor Personas & Why They Matter

[Interview] On identifying ideal donor personas and why they matter

The following is a transcription of an interview I did with Noah Barnett of Causevox. In this episode we talked about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages. Here‘s the recording if you’d prefer to listen to the interview. Noah: Hey everyone. Thanks for tuning…

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Giving ourselves permission to feel sadness and anxiety

A few days ago I was scheduled to deliver a marketing workshop to a bunch of educators at a state conference, and I just didn’t know how. I mean, I give workshops all the time. But this was one was more difficult than usual. The day before the workshop, Trump was elected U.S. President, and…

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