Category Archives: nonprofit marketing

[Interview] Julia Reich On Identifying Ideal Donor Personas & Why They Matter

[Interview] On identifying ideal donor personas and why they matter

The following is a transcription of an interview I did with Noah Barnett of Causevox. In this episode we talked about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages. Here‘s the recording if you’d prefer to listen to the interview. Noah: Hey everyone. Thanks for tuning…

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Giving ourselves permission to feel sadness and anxiety

A few days ago I was scheduled to deliver a marketing workshop to a bunch of educators at a state conference, and I just didn’t know how. I mean, I give workshops all the time. But this was one was more difficult than usual. The day before the workshop, Trump was elected U.S. President, and…

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