Category Archives: visual identity

minimal cat art

30-day minimalist cat drawing challenge

For 30 consecutive days during Nov–Dec 2017 I drew a minimal cat picture using a 9-in x 12-in sketchpad and a black sharpie. (It wasn’t always easy since I was looking at a small cell phone screen and usually had cats and a dog trying to climb all over me.)  Then I posted the original photo +…

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Ideal Audience Personas

How to create an Ideal Audience Persona: three reasons & a worksheet

Knowing who you are as an organization and how you are perceived is a critical part of the branding process. Once you’ve got a handle on your mission, vision, values, and messages (congrats!), you’ll want to start disseminating your brand identity to the world. But do you really know who you’re trying to reach? A…

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In the Mood for a Mood Board

In the mood for a mood board

A Mood board is a tool that can be used during branding to help organizations get a sense of how their brand is evolving. Mood boards are a collage of: Colors Textures Patterns Images I’m a creative person and graphic designer. Even if I’m not working on a project that involves designing visual identity, I’ll start to…

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Brand Awareness Quiz

[Quiz] What is your brand awareness?

Eventually we want to re-design our website, but first we want to redo our branding. Can we discuss your process?” We are headed into a major transformation and need big brand development. I’d like to get a general sense of what your approach might be.” When I’m contacted by a prospect, often they’ll ask about…

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Want to boost your nonprofit’s image? Try using branded images!

Every image you share says something about your organization. Your images can be completely random, or they can serve a higher function—supporting your overall brand. Your marketing materials should have brand consistency, and so should your images! Whether they’re slathered across your social media outlets, on a website, in a blog, in your emails, brochures,…

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