All posts by Julia Reich

HIGOL associate consultant in branding and marketing for nonprofit organizations

An exciting new role as an associate consultant at HIGOL

I’m thrilled to announce I’ve joined the amazing team at HIGOL (High Impact Growth Oriented Leaders), a boutique consulting practice that works with CEOs and team leaders of high performing nonprofit organizations. As an associate consultant I’ll be drawing on 20+ years of experience helping nonprofit organizations gain visibility and support by uncovering their authentic brand through…

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5 signs your brand strategy soars

5 signs your brand strategy soars

I wish a successful brand strategy was like coming home after a long flight and as you’re walking through the airport terminal pulling your luggage, you see friends, family, customers and clients all lined up, holding signs that say “congratulations, you made it!” and “job well done!” and “your brand rocks!” The reality is that…

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5 signs your brand strategy stinks

5 signs your brand strategy stinks

Many of my branding clients approach me initially because they’re unhappy with their website. “My website needs an update – it’s too vanilla/too corporate/doesn’t represent everything I do and offer.“ But the website is only (probably) the most outwardly visible sign of your brand. Let’s dig a little deeper – and in the words of…

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How to make an engaging poster presentation using the Show and Tell method

How to make an extraordinary presentation using the Show & Tell method

“Making an engaging presentation is hard. We forget to Show & Tell.” – Dan Roam, author I was recently invited to be a guest speaker for a monthly call for a group of engineering educators working in higher ed, who will all be presenting research posters at an upcoming in-person conference. I was asked to…

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The 2021 Gift Guide for Visual Thinkers

Is there a creative, visual learner in your life that you’d like to thank, encourage, or support (or maybe that’s you, *wink*)? Here is a curated list of 15 fun and useful gift ideas for all ages, from free to inexpensive to somewhat pricey. The items are categorized into Books, Tech, Tools, and Toys.

The appealing accessibility of simple scribbles

“Shit is bleak“ Humor is often used to poke fun at tragic or depressing events. Good-natured comedy can help us cope with a negative situation.  Take this Onion headline parodying the sober subject of climate change, for example, or this screenshot from comedian Marie Faustin’s pandemic-themed skit. What could be less funny than killer virus…

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Centric Indiana Day of Innovation Visual Thinking Strategies for Change

Centric Indiana’s Day of Innovation 2019: Visual Thinking Strategies for Change

In 2019 I had the pleasure of leading a workshop at the Day of Innovation at Butler University, Indiana’s full day innovation event that brings together leaders and practitioners from all sectors and backgrounds, hosted by Centric Indiana. The conference theme was The Power of Together: Diversity, Inclusion, Collaboration and Team Building for Innovation. It…

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