Tag Archives: brand values

5 signs your brand strategy stinks

5 signs your brand strategy stinks

Many of my branding clients approach me initially because they’re unhappy with their website. “My website needs an update – it’s too vanilla/too corporate/doesn’t represent everything I do and offer.“ But the website is only (probably) the most outwardly visible sign of your brand. Let’s dig a little deeper – and in the words of…

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The one critical element every great brand needs

The one critical element every great brand needs

I feel like I’m always using the word authentic to qualify the word brand. I do this because authenticity in a brand is of paramount importance. You can’t just make up your brand. No matter how much you want to pay me, I can’t develop the character of your brand either. Your brand is who…

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Brand Awareness Quiz

[Quiz] What is your brand awareness?

Eventually we want to re-design our website, but first we want to redo our branding. Can we discuss your process?” We are headed into a major transformation and need big brand development. I’d like to get a general sense of what your approach might be.” When I’m contacted by a prospect, often they’ll ask about…

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