Category Archives: brand values

HIGOL associate consultant in branding and marketing for nonprofit organizations

An exciting new role as an associate consultant at HIGOL

I’m thrilled to announce I’ve joined the amazing team at HIGOL (High Impact Growth Oriented Leaders), a boutique consulting practice that works with CEOs and team leaders of high performing nonprofit organizations. As an associate consultant I’ll be drawing on 20+ years of experience helping nonprofit organizations gain visibility and support by uncovering their authentic brand through…

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5 signs your brand strategy soars

5 signs your brand strategy soars

I wish a successful brand strategy was like coming home after a long flight and as you’re walking through the airport terminal pulling your luggage, you see friends, family, customers and clients all lined up, holding signs that say “congratulations, you made it!” and “job well done!” and “your brand rocks!” The reality is that…

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5 signs your brand strategy stinks

5 signs your brand strategy stinks

Many of my branding clients approach me initially because they’re unhappy with their website. “My website needs an update – it’s too vanilla/too corporate/doesn’t represent everything I do and offer.“ But the website is only (probably) the most outwardly visible sign of your brand. Let’s dig a little deeper – and in the words of…

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5 “Dos” of Brand Personality

The 5 “dos” of brand personality

Brand Personality is the visible and outward manifestation of your brand [CLICK TO TWEET], in subtle and obvious ways – everything from the copy on your website, to your logo, to the signage in the window. When your organization’s brand is defined in this way, your community will more easily be able to connect with you –…

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The one critical element every great brand needs

The one critical element every great brand needs

I feel like I’m always using the word authentic to qualify the word brand. I do this because authenticity in a brand is of paramount importance. You can’t just make up your brand. No matter how much you want to pay me, I can’t develop the character of your brand either. Your brand is who…

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