Category Archives: graphic design

why-I-decided-to-go-back-to-school-at-age-48

Why I decided to go to back to school at age 48

I’ve spent most of my professional life involved in visual communications, but that’s not what I studied as an undergrad (environmental education, at Hampshire College) because I didn’t even know what graphic design was then, and I was terribly intimidated by the “art students”. By my late twenties I had taken a single life-transforming class…

Read more ➞

5 simple ways to use infographics in your communications that will make people pay attention

5 simple ways to use infographics in your communications that will make people pay attention

If you dream of making your content more engaging so people actually read it, try adding some simple infographics. This engages the reader by making it easier for them to understand your point. It’s kind of like a visual pull-quote. Here’s five ideas – and lots of examples – of how you can use simple…

Read more ➞

In the Mood for a Mood Board

In the mood for a mood board

A Mood board is a tool that can be used during branding to help organizations get a sense of how their brand is evolving. Mood boards are a collage of: Colors Textures Patterns Images I’m a creative person and graphic designer. Even if I’m not working on a project that involves designing visual identity, I’ll start to…

Read more ➞

Want to boost your nonprofit’s image? Try using branded images!

Every image you share says something about your organization. Your images can be completely random, or they can serve a higher function—supporting your overall brand. Your marketing materials should have brand consistency, and so should your images! Whether they’re slathered across your social media outlets, on a website, in a blog, in your emails, brochures,…

Read more ➞

Branding case study: How New York Insight Meditation Center evolved to convey a “more profound and holistic message”

[this article first appeared in the DMA Nonprofit Federation Journal, September 2014] People are passionate about brands they feel connected to, and that doesn’t just apply to consumer products like cars, coffee and yoga clothes – it’s relevant to nonprofit brands too. Loyalty is the holy grail of branding, as it can lead directly to…

Read more ➞