Category Archives: brand

HIGOL associate consultant in branding and marketing for nonprofit organizations

An exciting new role as an associate consultant at HIGOL

I’m thrilled to announce I’ve joined the amazing team at HIGOL (High Impact Growth Oriented Leaders), a boutique consulting practice that works with CEOs and team leaders of high performing nonprofit organizations. As an associate consultant I’ll be drawing on 20+ years of experience helping nonprofit organizations gain visibility and support by uncovering their authentic brand through…

Read more ➞

5 signs your brand strategy soars

5 signs your brand strategy soars

I wish a successful brand strategy was like coming home after a long flight and as you’re walking through the airport terminal pulling your luggage, you see friends, family, customers and clients all lined up, holding signs that say “congratulations, you made it!” and “job well done!” and “your brand rocks!” The reality is that…

Read more ➞

5 signs your brand strategy stinks

5 signs your brand strategy stinks

Many of my branding clients approach me initially because they’re unhappy with their website. “My website needs an update – it’s too vanilla/too corporate/doesn’t represent everything I do and offer.“ But the website is only (probably) the most outwardly visible sign of your brand. Let’s dig a little deeper – and in the words of…

Read more ➞

HOW Design Live 2019 Julia Reich Interaction Wall Graphic Recording Stone Soup Creative

Live from HOW Design 2019

HOW Design Live is one of the largest annual gatherings of creative professionals in the world. In the past I’ve been an attendee and a speaker, but this year in Chicago I made a special appearance in the Expo Hall by doing live graphic recording. At an “Interaction Wall” I captured attendees’ thoughts in response…

Read more ➞

Get your house in order: how to use brand architecture to repair a fractured brand image

Get your house in order: how to use brand architecture to repair a fractured brand image

Do you sometimes feel your nonprofit is having an identity crisis – like one of your programs or events is more well-known than the organization itself? If the public recognizes the event or program, but not the organization that has worked so hard to make it a familiar success, this can be a problem —…

Read more ➞

5 “Dos” of Brand Personality

The 5 “dos” of brand personality

Brand Personality is the visible and outward manifestation of your brand [CLICK TO TWEET], in subtle and obvious ways – everything from the copy on your website, to your logo, to the signage in the window. When your organization’s brand is defined in this way, your community will more easily be able to connect with you –…

Read more ➞