Category Archives: branding

HIGOL associate consultant in branding and marketing for nonprofit organizations

An exciting new role as an associate consultant at HIGOL

I’m thrilled to announce I’ve joined the amazing team at HIGOL (High Impact Growth Oriented Leaders), a boutique consulting practice that works with CEOs and team leaders of high performing nonprofit organizations. As an associate consultant I’ll be drawing on 20+ years of experience helping nonprofit organizations gain visibility and support by uncovering their authentic brand through…

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5 signs your brand strategy soars

5 signs your brand strategy soars

I wish a successful brand strategy was like coming home after a long flight and as you’re walking through the airport terminal pulling your luggage, you see friends, family, customers and clients all lined up, holding signs that say “congratulations, you made it!” and “job well done!” and “your brand rocks!” The reality is that…

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5 signs your brand strategy stinks

5 signs your brand strategy stinks

Many of my branding clients approach me initially because they’re unhappy with their website. “My website needs an update – it’s too vanilla/too corporate/doesn’t represent everything I do and offer.“ But the website is only (probably) the most outwardly visible sign of your brand. Let’s dig a little deeper – and in the words of…

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MG Rush how to plan your meeting or workshop process map by stone soup creative

“How to Plan Your Meeting or Workshop” Case Study: The Process of Creating a Process Map

Here’s an interesting – and challenging – project I recently completed: the How to Plan Your Meeting or Workshop process map. This step-by-step infographic provides a color-coded, single-page pathway to the significant components of an important meeting or workshop. Background This past spring I earned a certification as a Structured Professional Facilitator with the goal…

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top ten doodles for visual communication title

My Top Ten Doodles for Visual Communication

  The more iconic something is, the more we project ourselves onto it; the more detailed and realistic, the more we see it as something other than ourselves.” – Scott McCloud Drawing out concepts and ideas instead of writing down words is an effective way to communicate. Simple drawings such as icons can help overcome…

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HOW Design Live 2019 Julia Reich Interaction Wall Graphic Recording Stone Soup Creative

Live from HOW Design 2019

HOW Design Live is one of the largest annual gatherings of creative professionals in the world. In the past I’ve been an attendee and a speaker, but this year in Chicago I made a special appearance in the Expo Hall by doing live graphic recording. At an “Interaction Wall” I captured attendees’ thoughts in response…

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