Category Archives: branding

MG Rush how to plan your meeting or workshop process map by stone soup creative

“How to Plan Your Meeting or Workshop” Case Study: The Process of Creating a Process Map

Here’s an interesting – and challenging – project I recently completed: the How to Plan Your Meeting or Workshop process map. This step-by-step infographic provides a color-coded, single-page pathway to the significant components of an important meeting or workshop. Background This past spring I earned a certification as a Structured Professional Facilitator with the goal…

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top ten doodles for visual communication title

My Top Ten Doodles for Visual Communication

  The more iconic something is, the more we project ourselves onto it; the more detailed and realistic, the more we see it as something other than ourselves.” – Scott McCloud Drawing out concepts and ideas instead of writing down words is an effective way to communicate. Simple drawings such as icons can help overcome…

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HOW Design Live 2019 Julia Reich Interaction Wall Graphic Recording Stone Soup Creative

Live from HOW Design 2019

HOW Design Live is one of the largest annual gatherings of creative professionals in the world. In the past I’ve been an attendee and a speaker, but this year in Chicago I made a special appearance in the Expo Hall by doing live graphic recording. At an “Interaction Wall” I captured attendees’ thoughts in response…

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Get your house in order: how to use brand architecture to repair a fractured brand image

Get your house in order: how to use brand architecture to repair a fractured brand image

Do you sometimes feel your nonprofit is having an identity crisis – like one of your programs or events is more well-known than the organization itself? If the public recognizes the event or program, but not the organization that has worked so hard to make it a familiar success, this can be a problem —…

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5 “Dos” of Brand Personality

The 5 “dos” of brand personality

Brand Personality is the visible and outward manifestation of your brand [CLICK TO TWEET], in subtle and obvious ways – everything from the copy on your website, to your logo, to the signage in the window. When your organization’s brand is defined in this way, your community will more easily be able to connect with you –…

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Ideal Audience Personas

How to create an Ideal Audience Persona: three reasons & a worksheet

Knowing who you are as an organization and how you are perceived is a critical part of the branding process. Once you’ve got a handle on your mission, vision, values, and messages (congrats!), you’ll want to start disseminating your brand identity to the world. But do you really know who you’re trying to reach? A…

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Getting to know you

Haven’t you noticed Suddenly I’m bright and breezy? Because of all the beautiful and new Things I’m learning about you Day by day If you’re reading this, you’re probably on my email list (and if you’re not, what are you waiting for??). I have a question for you: have you ever hung out with somebody who…

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