I was hired by an award-winning creative graphic design agency in New Jersey this past year. Two of their clients – one a leading supplier of fiber-optic technology in the metro NYC area, the other a NJ-based non-profit behavioral healthcare provider – were going through big organizational changes. Both needed to clearly define and communicate…
Can you answer ‘yes’ to any of the following problem statements about your logo? My logo has too many colors and it’s difficult to see or make it look good on different backgrounds My logo has a complicated colorful gradient which is too expensive to reproduce My logo looks blurry when I try to print…
A few years ago, a small performing arts organization in California was having an identity crisis. They were asking themselves the question: Who are we – really?! Background Pacific Crest Youth Arts Organization was founded in 1993. Back then they didn’t want to be known only as a drum and bugle corps, an organization that…
Knowing who you are as an organization and how you are perceived is a critical part of the branding process. Once you’ve got a handle on your mission, vision, values, and messages (congrats!), you’ll want to start disseminating your brand identity to the world. But do you really know who you’re trying to reach? A…
We know that branding is a great way to uncover and define an organization’s authentic self. But did you know that some of the most authentic stories may come from the past? A group that’s growing its brand reputation and perception should consider not only look into the future, but backwards, too – to identify and honor…