Category Archives: re-branding

Ideal Audience Personas

How to create an Ideal Audience Persona: three reasons & a worksheet

Knowing who you are as an organization and how you are perceived is a critical part of the branding process. Once you’ve got a handle on your mission, vision, values, and messages (congrats!), you’ll want to start disseminating your brand identity to the world. But do you really know who you’re trying to reach? A…

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