![William and Mary for the bold brand history](https://www.stonesoupcreative.com/wp-content/uploads/2016/04/With-Branding-History-Matters-featimg.jpg)
With branding, history matters
We know that branding is a great way to uncover and define an organization’s authentic self. But did you know that some of the most authentic stories may come from the past? A group that’s growing its brand reputation and perception should consider not only look into the future, but backwards, too – to identify and honor…