Category Archives: marketing

Ideal Audience Personas

How to create an Ideal Audience Persona: three reasons & a worksheet

Knowing who you are as an organization and how you are perceived is a critical part of the branding process. Once you’ve got a handle on your mission, vision, values, and messages (congrats!), you’ll want to start disseminating your brand identity to the world. But do you really know who you’re trying to reach? A…

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Strategic planning and branding: like peas in a pod

Strategic planning and branding are different—but one sets the stage for the other. And the other supports it right back. Today, I’m going to define each and discuss how they ideally and effectively work together. How can your organization get the most out of their relationship? Let’s dive in. What is strategic planning? Strategic planning…

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Nonprofit annual reports: 3 ways to save time and money

Creating an annual report is never an easy endeavor. Here are 3 tips to make the process a little easier, a little faster, and a little more budget-friendly. 1. Make it Shorter Direct mail isn’t dead yet. For many groups, printing and mailing an annual report is still relevant. It makes donors feel good to…

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Branding for nonprofit fundraising events, Part 2: out-of-the-box event ideas

This post is the second in a 2-part series on branding for nonprofit fundraising events. In Part 1, I discussed why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. In Part 2, I describe some uncommon (and common) fundraising event ideas.   Charity…

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Branding for nonprofit fundraising events, part 1: party with a purpose

This post is the first in a 2-part series on branding for nonprofit fundraising events. I discuss why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. Part 2, which will be out in October, covers out-of-the-box fundraising event ideas that are sure to…

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Why we love working with the food sector

Food produced sustainably, it seems to me, is one of life’s primary elements. It all starts there. It is the basis of the health of the environment, my personal health, and for my family who eat the food I cook. Everything flows from health: physical energy, mental acuity, emotional balance.