Category Archives: brand strategy

9 steps to defining your nonprofit’s brand personality

Is your nonprofit… Passionate? Personable? Nurturing? Confident? These are just some of the Brand Personality traits a nonprofit might have. What are yours? Not sure? Does your personality change with each message, audience, or marketing piece? Why it’s important to have a clearly defined Brand Personality Defining an organization’s Brand Personality is one aspect to…

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How an Airbnb experience got me thinking about nonprofit brand values

I spent the first week of August on a road trip with my husband visiting Land Between the Lakes National Recreation Area in western Kentucky, to go mountain biking. We planned one night en route near Shawnee National Forest in southern Illinois, where we booked a place to stay on Airbnb. I was immediately attracted to Jamie’s…

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Brand Awareness Quiz

[Quiz] What is your brand awareness?

Eventually we want to re-design our website, but first we want to redo our branding. Can we discuss your process?” We are headed into a major transformation and need big brand development. I’d like to get a general sense of what your approach might be.” When I’m contacted by a prospect, often they’ll ask about…

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Strategic planning and branding: like peas in a pod

Strategic planning and branding are different—but one sets the stage for the other. And the other supports it right back. Today, I’m going to define each and discuss how they ideally and effectively work together. How can your organization get the most out of their relationship? Let’s dive in. What is strategic planning? Strategic planning…

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Want to boost your nonprofit’s image? Try using branded images!

Every image you share says something about your organization. Your images can be completely random, or they can serve a higher function—supporting your overall brand. Your marketing materials should have brand consistency, and so should your images! Whether they’re slathered across your social media outlets, on a website, in a blog, in your emails, brochures,…

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Branding case study: How New York Insight Meditation Center evolved to convey a “more profound and holistic message”

[this article first appeared in the DMA Nonprofit Federation Journal, September 2014] People are passionate about brands they feel connected to, and that doesn’t just apply to consumer products like cars, coffee and yoga clothes – it’s relevant to nonprofit brands too. Loyalty is the holy grail of branding, as it can lead directly to…

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Nonprofit campaigns: 3 ways to be unique

It’s the week after the Super Bowl and the internets have been slathered in commentary about Puppy Bowl X and Budweiser’s cute new Puppy Love commercial. Since I love my dogs (and all my animals!) so much – and I’m a sucker for the groups fighting for their welfare – this month’s topic is easy:…

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