The terms brand, identity, and logo can be can be difficult to distinguish. They mean different things, and I for one have been guilty of using them interchangeably. And if the brand strategist/designer is doing it, I know others may be muddled too. Let’s figure out the differences between these potentially confusing terms. 1. Logo…
[this article first appeared in the DMA Nonprofit Federation Journal, September 2014] People are passionate about brands they feel connected to, and that doesn’t just apply to consumer products like cars, coffee and yoga clothes – it’s relevant to nonprofit brands too. Loyalty is the holy grail of branding, as it can lead directly to…
It’s the week after the Super Bowl and the internets have been slathered in commentary about Puppy Bowl X and Budweiser’s cute new Puppy Love commercial. Since I love my dogs (and all my animals!) so much – and I’m a sucker for the groups fighting for their welfare – this month’s topic is easy:…
This post is the second in a 2-part series on branding for nonprofit fundraising events. In Part 1, I discussed why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. In Part 2, I describe some uncommon (and common) fundraising event ideas. Charity…
Food produced sustainably, it seems to me, is one of life’s primary elements. It all starts there. It is the basis of the health of the environment, my personal health, and for my family who eat the food I cook. Everything flows from health: physical energy, mental acuity, emotional balance.
In spite of your best efforts at getting the message out – from your website, to email, to print communications, to fund raising events – there may come a point when you realize your efforts could be more professional, accurate, resonant, or consistent. Then you know it’s time for a re-brand.
This article originated from a webinar presented by Julia Reich for nonprofitmarketingguide.com, where attendees learned to elevate their knowledge of logo design, so they left knowing what makes a good logo and what makes a bad one.
An Upstate NY organization had just gone through a strategic planning process, after which we were brought on board to re-design their logo.
I was honored to be a guest post-er last week on Kivi’s Nonprofit Communications Blog. The title is Part II because Kivi had addressed the topic earlier in April, here. …… I met Julia Reich at the NTC conference (at the 501 Tech NYC Happy Hour to be exact) and being the nonprofit marketing geeks we […]
I’m currently enrolled in a 12-week class called The Certified Networker, held by the Referral Institute of Ithaca. In the class, I am learning how to develop relationships with people and create a referral network, which will help me grow my business. Part of this work involves enhancing my business image by developing a marketing […]
