Category Archives: brand

HOW Design Live 2019 Julia Reich Interaction Wall Graphic Recording Stone Soup Creative

Live from HOW Design 2019

HOW Design Live is one of the largest annual gatherings of creative professionals in the world. In the past I’ve been an attendee and a speaker, but this year in Chicago I made a special appearance in the Expo Hall by doing live graphic recording. At an “Interaction Wall” I captured attendees’ thoughts in response…

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Get your house in order: how to use brand architecture to repair a fractured brand image

Get your house in order: how to use brand architecture to repair a fractured brand image

Do you sometimes feel your nonprofit is having an identity crisis – like one of your programs or events is more well-known than the organization itself? If the public recognizes the event or program, but not the organization that has worked so hard to make it a familiar success, this can be a problem —…

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5 “Dos” of Brand Personality

The 5 “dos” of brand personality

Brand Personality is the visible and outward manifestation of your brand [CLICK TO TWEET], in subtle and obvious ways – everything from the copy on your website, to your logo, to the signage in the window. When your organization’s brand is defined in this way, your community will more easily be able to connect with you –…

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[Interview] Julia Reich On Identifying Ideal Donor Personas & Why They Matter

[Interview] On identifying ideal donor personas and why they matter

The following is a transcription of an interview I did with Noah Barnett of Causevox. In this episode we talked about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages. Here‘s the recording if you’d prefer to listen to the interview. Noah: Hey everyone. Thanks for tuning…

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Ideal Audience Personas

How to create an Ideal Audience Persona: three reasons & a worksheet

Knowing who you are as an organization and how you are perceived is a critical part of the branding process. Once you’ve got a handle on your mission, vision, values, and messages (congrats!), you’ll want to start disseminating your brand identity to the world. But do you really know who you’re trying to reach? A…

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In the Mood for a Mood Board

In the mood for a mood board

A Mood board is a tool that can be used during branding to help organizations get a sense of how their brand is evolving. Mood boards are a collage of: Colors Textures Patterns Images I’m a creative person and graphic designer. Even if I’m not working on a project that involves designing visual identity, I’ll start to…

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