Tag Archives: logo design

Get your house in order: how to use brand architecture to repair a fractured brand image

Get your house in order: how to use brand architecture to repair a fractured brand image

Do you sometimes feel your nonprofit is having an identity crisis – like one of your programs or events is more well-known than the organization itself? If the public recognizes the event or program, but not the organization that has worked so hard to make it a familiar success, this can be a problem —…

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How to do you know when it’s time to re-brand?

In spite of your best efforts at getting the message out – from your website, to email, to print communications, to fund raising events – there may come a point when you realize your efforts could be more professional, accurate, resonant, or consistent. Then you know it’s time for a re-brand.