Category Archives: nonprofit

Strategic planning and branding: like peas in a pod

Strategic planning and branding are different—but one sets the stage for the other. And the other supports it right back. Today, I’m going to define each and discuss how they ideally and effectively work together. How can your organization get the most out of their relationship? Let’s dive in. What is strategic planning? Strategic planning…

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My top 5 shareables from the 2015 nonprofit technology conference

The latest trends in technology offer so many possibilities for growth to nonprofit organizations. That’s one of the reasons I attended the Nonprofit Technology Conference March 3-6, 2015 in Austin. But I also went for the professional development, networking, and a lot of fun along the way. Here’s one top tip from each session I attended…

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Branding case study: How New York Insight Meditation Center evolved to convey a “more profound and holistic message”

[this article first appeared in the DMA Nonprofit Federation Journal, September 2014] People are passionate about brands they feel connected to, and that doesn’t just apply to consumer products like cars, coffee and yoga clothes – it’s relevant to nonprofit brands too. Loyalty is the holy grail of branding, as it can lead directly to…

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Social media awareness that works: S’mores in the Outdoors

If you know anything about me, you know that whenever I am not working, I am outdoors – hiking, biking, skiing, paddling, camping, taking long walks with the dogs (my self-proclaimed motto is “I brake for trailheads”). So it goes without saying that when I moved to Indiana about six months ago, almost every weekend…

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How to create style tiles for web design in 3 easy steps

At Stone Soup Creative, we believe every great website starts with an organized, authentic, goal-based approach. Style tiles are a powerful tool in the initial steps of web design. Here’s an excerpt from my recent article for Nonprofit MarCommunity, How to Create Style Tiles for Web Design in 3 Easy Steps: Wouldn’t it be great…

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Nonprofit annual reports: 3 ways to save time and money

Creating an annual report is never an easy endeavor. Here are 3 tips to make the process a little easier, a little faster, and a little more budget-friendly. 1. Make it Shorter Direct mail isn’t dead yet. For many groups, printing and mailing an annual report is still relevant. It makes donors feel good to…

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Nonprofit campaigns: 3 ways to be unique

It’s the week after the Super Bowl and the internets have been slathered in commentary about Puppy Bowl X and Budweiser’s cute new Puppy Love commercial. Since I love my dogs (and all my animals!) so much – and I’m a sucker for the groups fighting for their welfare – this month’s topic is easy:…

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