Ideal Audience Personas

How to create an Ideal Audience Persona: three reasons & a worksheet

Knowing who you are as an organization and how you are perceived is a critical part of the branding process. Once you’ve got a handle on your mission, vision, values, and messages (congrats!), you’ll want to start disseminating your brand identity to the world. But do you really know who you’re trying to reach? A…

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Getting to know you

Haven’t you noticed Suddenly I’m bright and breezy? Because of all the beautiful and new Things I’m learning about you Day by day If you’re reading this, you’re probably on my email list (and if you’re not, what are you waiting for??). I have a question for you: have you ever hung out with somebody who…

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In the Mood for a Mood Board

In the mood for a mood board

A Mood board is a tool that can be used during branding to help organizations get a sense of how their brand is evolving. Mood boards are a collage of: Colors Textures Patterns Images I’m a creative person and graphic designer. Even if I’m not working on a project that involves designing visual identity, I’ll start to…

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The one critical element every great brand needs

The one critical element every great brand needs

I feel like I’m always using the word authentic to qualify the word brand. I do this because authenticity in a brand is of paramount importance. You can’t just make up your brand. No matter how much you want to pay me, I can’t develop the character of your brand either. Your brand is who…

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9 steps to defining your nonprofit’s brand personality

Is your nonprofit… Passionate? Personable? Nurturing? Confident? These are just some of the Brand Personality traits a nonprofit might have. What are yours? Not sure? Does your personality change with each message, audience, or marketing piece? Why it’s important to have a clearly defined Brand Personality Defining an organization’s Brand Personality is one aspect to…

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How an Airbnb experience got me thinking about nonprofit brand values

I spent the first week of August on a road trip with my husband visiting Land Between the Lakes National Recreation Area in western Kentucky, to go mountain biking. We planned one night en route near Shawnee National Forest in southern Illinois, where we booked a place to stay on Airbnb. I was immediately attracted to Jamie’s…

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