Creative agency brings ‘magic stone’ to South-Central Indiana MARCH 26, 2014 TERRE HAUTE, IN Award-winning graphic design agency Stone Soup Creative brings their unique flavor of design, branding and marketing experience to South-Central Indiana. Stone Soup Creative opened its doors in New York City in 2000—and under the guidance of firm principal, Julia Reich—has grown…
I just can’t stop writing about infographics. They teach people, tell stories, and compel with powerful information—which is hard to do in today’s age of information overload. Since the majority of people learn things visually (I myself am certainly a visual learner), the subject is as topical as ever. Recently I’ve been presenting webinars on…
It’s the week after the Super Bowl and the internets have been slathered in commentary about Puppy Bowl X and Budweiser’s cute new Puppy Love commercial. Since I love my dogs (and all my animals!) so much – and I’m a sucker for the groups fighting for their welfare – this month’s topic is easy:…
This post is the second in a 2-part series on branding for nonprofit fundraising events. In Part 1, I discussed why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. In Part 2, I describe some uncommon (and common) fundraising event ideas. Charity…
This post is the first in a 2-part series on branding for nonprofit fundraising events. I discuss why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. Part 2, which will be out in October, covers out-of-the-box fundraising event ideas that are sure to…
It seems that, with all the focus on social media, multi-channel campaigns, mobile technology, etc., it’s important to not let slip to the back burner some key reminders of how your nonprofit website plays an anchor role in your nonprofit’s brand. In this post I explore what are some website-specific branding considerations? How does your nonprofit website support your brand *and* all the other online presence considerations?
Food produced sustainably, it seems to me, is one of life’s primary elements. It all starts there. It is the basis of the health of the environment, my personal health, and for my family who eat the food I cook. Everything flows from health: physical energy, mental acuity, emotional balance.
In spite of your best efforts at getting the message out – from your website, to email, to print communications, to fund raising events – there may come a point when you realize your efforts could be more professional, accurate, resonant, or consistent. Then you know it’s time for a re-brand.
I’ve been learning about creative firms with advisory boards that help keep the business on track with goals & finances.
Living in the sticks can lead to a higher quality of life, but it also presents a lot of unique challenges from our urban colleagues. This article originated from a morning roundtable led by Julia Reich at the 2012 Creative Freelancers Conference in Boston. The session was called Out in the Sticks: the Joys & Challenges of Running a Design Biz in a Small Community.
