Branding Essentials for Nonprofits

Join Business CENTS and Julia Reich, Principal of Julia Reich Design in this new workshop designed with Nonprofit organizations in mind! 

Business CENTS and Julia Reich, Principal of Julia Reich Design presented this new workshop on Wednesday, July 27, 2011, designed with Nonprofit organizations in mind.

Our workshop objectives were to:

• Learn what branding is

• Understand how a strong brand can benefit your nonprofit

• Learn about the process of creating a strong brand

• Evaluate your organization”s name, tagline and logo

Key Takeaway: A strong brand can help you create a consistent look that reinforces your mission and attracts donors.

Below are some of the Resources and Case Studies we shared and discussed.

Kivi’s Nonprofit Communications Blog — Written for do-it-yourself nonprofit marketers and one-person nonprofit communications departments.

This guest post by Allison Monnell demonstrates not only the power of storytelling in nonprofit communications, but just how beneficial it can be to your nonprofit when you integrate a culture of story sharing into your everyday work, as the Chemung ARC has done with its Stringer Success Stories.
Creating a Strong Nonprofit Brand | Nonprofit Marketing | Getting Attention

© 2002 – 2011 Nancy E. Schwartz. All rights reserved. You’re welcome to "reprint" this article online as long as you do not alter the article in any way, and you include the author byline and attribution as displayed below. If you would like to edit the article, please contact us.
Nonprofit Brand Institute

Council on the Environment of New York City Gets New Name and Logo to Improve Recognition The Union Square Greenmarket – the largest and most successful open-air farmers market in the country – is a New York City icon, but few people are aware that this and all greenmarkets in the city are programs of the 40-year-old Council on the Environment…
Resources | Big Duck

Think of this as your own communications resource library. As much as we may want to, we can’t work with every nonprofit out there. But even those we don’t work with directly can benefit from some of Big Duck’s free (or inexpensive) nonprofit communications resources.
What Does Your Business Card Say About You?

Hopefully you already have a business card, but if you don’t you should definitely create one. Business cards are something that we take for granted when we shouldn’t. The look, feel, and message on a card help people determine how they view you and more importantly, if they will even remember you.
Iraq and Afghanistan Veterans of America

In the News Here are some of today’s top stories and happenings at IAVA. Prefer to receive real-time updates about major stories and legislation that IAVA is tracking? Follow us on Twitter @IAVAPressRoom or subscribe at
Stanford Social Innovation Review: Ideas for Socially Responsible Businesses

Click here to see our most recent eNewsletter Taking Exception to Exceptionalismby Eric Friedenwald-Fishman Jul 26, 2011 We Should Expect Good Giving To Be Hardby Holden KarnofskyJul 25, 2011 Surdna CEO on Philanthropic Isolationby Aaron HurstJul 22, 2011 Debra Dunn – Stakeholders in Corporate Social ResponsibilityJul 08, 2011 Robert Proctor – Global Health Speaker SeriesJun 29, 2011 Bill Drayton – Promoting Social Entrepreneurship Among YouthJun 27, 2011 Nonprofit Management Institute 2011 …

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