Lunch n’Learn: Branding for Fundraising Success

Wednesday, May 14, 2014 – 11:30am – 1:00pm

Registration is free at Council Business Solutions, with a small donation for a boxed lunch

Council Business Services, Indianapolis, INWho:
Julia Reich, Principal at Stone Soup Creative

As a fundraiser or nonprofit leader, you’re probably responsible for bringing home the bacon at your organization. But with zillions of media outlets, and over 1.5 million nonprofits in the U.S., how do you communicate through all the clutter – so people get to know you, care about what you do, and eventually become donors?

Strong branding and marketing can help. When done successfully, it can help your non-profit build emotional attachment within the community and attract the support you need. But it must be done in conjunction with your fundraising goals.

Working together, Julia will help you figure out:

  • Your positioning – the big unique idea you strive to own in the minds of your target audience
  • Your personality – the feeling you want people to associate w/ your organization, and
  • How to tie it all together, consistently, in your day-to-day communications

Key takeaways:

  • Learn what branding is all about
  • Learn how a strong, consistent brand can:
    • attract attention and support for your organization
    • help donors “get” what you do and why you do it
    • help your organization be unique and differentiated from the others


  • Real-life examples of marketing tools that work
  • Hands-on activities, with results you can bring back to your office
  • Audience participation/interaction