branding for the small nonprofit

Branding for the Small Nonprofit

How small nonprofits can cut through the clutter & stand out from the crowd

Technology has enabled small nonprofits to be seen in places they weren’t before, but it has also created a more crowded playing field that forces them to cut through more noise just to be heard. A local arts organization isn’t just competing with other local arts organizations. It’s also competing with other nonprofits that are vying for the attention of the same donors, volunteers, and supporters.

A strong brand can help even a small organization cut through the clutter, with an authentic reputation that helps them be seen and heard.

Using Pacific Crest as an example – a youth arts education organization that runs a drum and bugle corps performing ensemble  – we will address how a small group like Pacific Crest, with no full-time employee, has been able to define its authentic brand and use it successfully to:

  • Build a fiercely loyal audience of supporters
  • Be represented across several channels
  • Engage diverse audiences such as youth, parents, alumni, and event customers

Key Learning Objectives

  • Learn what branding is all about (it’s not just your logo!)
  • Learn how a strong, consistent brand can attract attention to your small nonprofit; help your small nonprofit differentiate itself from others; and help your audience “get” what you do and why you do it

Monroe County Library
Bloomington, Indiana
10am – noon
Cost: Free!
To register and for details