Help! My Logo Sucks

Hate your logo? Figure out if it can be fixed, or if you need a new one.

Presentation for Accelawork’s <em>The Efficient Professional</em> Series, Indianapolis, IN

When: Friday, July 11, 2014 – 10:00 am – 11:30 am EST

Microsoft Store at The Fashion Mall at Keystone
8701 Keystone Crossing, Indianapolis, IN 46240

Who: Julia Reich, Principal at Stone Soup Creative

Do you love your business, company or organization, but hate your logo? Would you love to change it, but you’re not sure what to do, how to talk about it, or know if you can afford it?

You are not alone.

Bad logos are a common affliction. Maybe it was drawn twenty years ago. Maybe you started with clip art. Maybe you lost the original files and are using a version that looks like it has been faxed thirty times. Maybe you just don’t like it, whether you know why or not.

It’s OK. We’ll get you on the path to logo recovery!

During this seminar, design & branding expert Julia Reich of Stone Soup Creative will:

  • Elevate your knowledge of logo design, so you know what makes a good logo and what makes a bad one
  • Look at lots of logos with us, and discuss why they work and why they don’t so you can put the theory into practice and have examples you can discuss with others
  • Give you the ammunition you need to evaluate your logo and intelligently discuss it with your colleagues

Join Julia Reich for Help! My Logo Sucks! This program is part of the The Efficient Professional Seminar Series. Registration is required online at or on Facebook.

Julia Reich combines a strong design, business and leadership background as Principal of Stone Soup Creative. She oversees the firm’s creative studio on a variety of innovative branding, marketing and design projects for nonprofits, foundations and educational institutions. Julia has also been featured in several design books including Graphic Recycling and The Big Book of Green Design. Learn more about her and the studio at Stone Soup CreativeFacebook, and Pinterest. You can also follow her on Twitter @juliareich.