School Food FOCUS An organization with national reach and rapidly growing marketing needs, FOCUS hired Stone Soup Creative to re-vamp their system of online and printed communication materials.

  • School Food FOCUS 2011 Annual Report

    School Food FOCUS 2011 Annual Report

  • School Food FOCUS 2011 Annual Report

    School Food FOCUS 2011 Annual Report

  • School Food FOCUS 2011 Annual Report

    School Food FOCUS 2011 Annual Report

  • National Gathering 2014 conference collateral

    National Gathering 2014 conference collateral

  • Learnings from the Lab are a series of educational briefs that describe how School Food FOCUS Learning Lab districts achieved food procurement goals.

    Learnings from the Lab are a series of educational briefs that describe how School Food FOCUS Learning Lab districts achieved food procurement goals.

  • Oversize poster display for Weight of the Nation conference

    Oversize poster display for Weight of the Nation conference

  • Tri-fold brochure - a general overview of School Food FOCUS

    Tri-fold brochure - a general overview of School Food FOCUS

  • A single page overview of School Food FOCUS

    A single page overview of School Food FOCUS

  • School Food 101: Navigating the School Lunch System - single-page, double-sided insert

    School Food 101: Navigating the School Lunch System - single-page, double-sided insert

  • Website design for School Food FOCUS

    Website design for School Food FOCUS

  • National Gathering 2014 conference collateral

    National Gathering 2014 conference collateral

  • Retractable banner

    Retractable banner

  • National Gathering 2014 conference collateral

    National Gathering 2014 conference collateral

  • National Gathering 2014 conference collateral

    National Gathering 2014 conference collateral

  • National Gathering 2014 conference collateral

    National Gathering 2014 conference collateral

  • National Gathering 2014 conference collateral

    National Gathering 2014 conference collateral

Background
School Food FOCUS works with the largest school districts across the country to advocate for school meals that are more healthful, regionally sourced, and sustainably produced.

Challenge
A young organization with national reach and rapidly growing marketing needs, FOCUS hired Stone Soup to re-vamp their entire system of outreach materials, including their website; annual report, general brochure; National Gathering event collateral; ads; case study flyers; PowerPoint slide templates; trade show signage; and a variety of email newsletter templates. We also created an identity and materials for partner projects, FOCUS Food Day and Midwest Menu.

Solution
The results, some of which are displayed here, is a body of collateral that are visually consistent, professional, and informative & engaging to FOCUS’ audiences of school food professionals, administrators, and policy makers.

 “Your eye for design has really helped to define our brand and communicate our messages well. It’s been nothing but a pleasure to work with you!”
— Meredith Modzelewski, Communications Manager

“Your materials were great! The 2014 National Gathering program especially received lots of compliments, and the posters, slides and inserts were just lovely icing on what turned out to be a beautiful cake — the program.”
– John Glover, Program Manager