Cater to You Logo design, tagline, and promotional and educational materials for NYC-based caterer to private schools

  • What's on Your Plate? Nutrition education for elementary students (actual size 24-in x 36-in)

    What's on Your Plate? Nutrition education for elementary students (actual size 24-in x 36-in)

  • Fuel Right, Feel Right! Nutrition education flyers for middle school & high school students

    Fuel Right, Feel Right! Nutrition education flyers for middle school & high school students

  • Fuel Right, Feel Right! Nutrition education flyers for middle school & high school students

    Fuel Right, Feel Right! Nutrition education flyers for middle school & high school students

  • Fuel Right, Feel Right! 'Be a Label Detective' nutrition education worksheet

    Fuel Right, Feel Right! 'Be a Label Detective' nutrition education worksheet

  • Business cards and stationery printed for all staff

    Business cards and stationery printed for all staff

  • Signage for outer office waiting room

    Signage for outer office waiting room

  • Preliminary (unused) logo design

    Preliminary (unused) logo design

  • Trade show booth display for conference

    Trade show booth display for conference

  • Portion Control educational poster (actual size 24-in x 36-in)

    Portion Control educational poster (actual size 24-in x 36-in)

 

Background
Cater to You is a unique NYC-based catering company specializing in providing private schools with quality, delicious meals sourced from sustainable and local resources. They are committed to using the freshest, healthiest products available, such as hormone and antibiotic free meats and dairy, and seasonal produce, dairy, cider and eggs purchased from a local NY/NJ/CT metro-area farms.

Challenge
Cater to You was growing, and in need of a more professional appearance of their brand. We were initially brought on board to re-design their logo, create a new tagline, and apply the new visual identity to a series of marketing pieces such as branded stationery, chefs coats, catering shirts, and office signage. Over the years our collaborations have deepened, with Stone Soup Creative evolving to become a valued strategic partner within the company.

Solution
At the outset we asked a lot of questions about their audience and business contect. We listened attentively to our client’s responses to determine the following Cater to You brand attributes:

  • Fresh: Providing locally grown seasonal foods from organic sources
  • Educational: Providing students with nutritional knowledge to foster healthful & portion-appropriate choices
  • Healthy: Equipping private schools with delicious, whole-food solutions
  • Accessible: Working with clients to meet nutrition goals and provide a foundation for life-long wellness

Our creative design solution for their logo took its cues from our research results. A natural green and orange color palette, organic sans serif typeface, and cabbage icon all exemplify the fresh, expertly prepared foods available from Cater to You. Cabbage leaf ‘hands’ refer to the people behind the business, including the growers at local farms, chefs, and students who will enjoy each healthy meal.

We also developed their new tagline, A Hands-on Approach to Fresh Food, which replaced the existing ‘vanilla’ version, Private School Food Service.

More recently our work with Cater to You involves the design of a variety of educational materials for two customized nutrition education programs delivered by a professional nutritionist:

  1. What’s On Your Plate?  – provides nutritional know-how in a fun, visual way that empowers children to make healthy food choices. Elements of this program include a 7-poster food group series, PowerPoint presentation, and placemats with re-positionable food items made from vinyl clings which emphasize the five food groups and portion control by comparing healthy portion sizes to familiar household objects
  2. Fuel Right, Feel Right – nutrition education for older students in 6th-12th grades via a set of educational flyers and PowerPoint presentation.

Results
Cater to You now works with 16 private schools throughout New York City to provide over 9000 meals per day. Working closely to meet our client’s needs has been a priority from the get-go. Our work has helped them integrate nutrition education information into the school cafeteria setting, thereby equipping students with skills to create a healthier future, while spreading nutrition awareness throughout their communities.