Category: visual identity

2019 concerns (aka new year resolutions)

Increasing the value of visual note-taking

Heading into the new year, I have two concerns: one professional, one personal. Call them resolutions, if you will: How can I continue to use large-scale visual note-taking to channel my passion for helping people enjoy meetings more, and increase the value clients receive when they hire me? Give me all the carbs: Flying in…

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minimal cat art

30-day minimalist cat drawing challenge

For 30 consecutive days during Nov–Dec 2017 I drew a minimal cat picture using a 9-in x 12-in sketchpad and a black sharpie. (It wasn’t always easy since I was looking at a small cell phone screen and usually had cats and a dog trying to climb all over me.)  Then I posted the original photo +…

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Ideal Audience Personas

How to create an Ideal Audience Persona: three reasons & a worksheet

Knowing who you are as an organization and how you are perceived is a critical part of the branding process. Once you’ve got a handle on your mission, vision, values, and messages (congrats!), you’ll want to start disseminating your brand identity to the world. But do you really know who you’re trying to reach? A…

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In the Mood for a Mood Board

In the mood for a mood board

A Mood board is a tool that can be used during branding to help organizations get a sense of how their brand is evolving. Mood boards are a collage of: Colors Textures Patterns Images I’m a creative person and graphic designer. Even if I’m not working on a project that involves designing visual identity, I’ll start to…

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