![[Interview] Julia Reich On Identifying Ideal Donor Personas & Why They Matter](https://www.stonesoupcreative.com/wp-content/uploads/2016/11/113016-fundraising-supporter-personas-interview.jpg)
The following is a transcription of an interview I did with Noah Barnett of Causevox. In this episode we talked about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages. Here‘s the recording if you’d prefer to listen to the interview. Noah: Hey everyone. Thanks for tuning…
We know that branding is a great way to uncover and define an organization’s authentic self. But did you know that some of the most authentic stories may come from the past? A group that’s growing its brand reputation and perception should consider not only look into the future, but backwards, too – to identify and honor…
If you know anything about me, you know that whenever I am not working, I am outdoors – hiking, biking, skiing, paddling, camping, taking long walks with the dogs (my self-proclaimed motto is “I brake for trailheads”). So it goes without saying that when I moved to Indiana about six months ago, almost every weekend…
It’s the week after the Super Bowl and the internets have been slathered in commentary about Puppy Bowl X and Budweiser’s cute new Puppy Love commercial. Since I love my dogs (and all my animals!) so much – and I’m a sucker for the groups fighting for their welfare – this month’s topic is easy:…
This post is the second in a 2-part series on branding for nonprofit fundraising events. In Part 1, I discussed why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. In Part 2, I describe some uncommon (and common) fundraising event ideas. Charity…
This post is the first in a 2-part series on branding for nonprofit fundraising events. I discuss why events are a unique and critical component of a nonprofit’s brand, with tips for organizing a successful, well-branded fundraising event. Part 2, which will be out in October, covers out-of-the-box fundraising event ideas that are sure to…
It seems that, with all the focus on social media, multi-channel campaigns, mobile technology, etc., it’s important to not let slip to the back burner some key reminders of how your nonprofit website plays an anchor role in your nonprofit’s brand. In this post I explore what are some website-specific branding considerations? How does your nonprofit website support your brand *and* all the other online presence considerations?
