Category Archives: brand positioning

5 “Dos” of Brand Personality

The 5 “dos” of brand personality

Brand Personality is the visible and outward manifestation of your brand [CLICK TO TWEET], in subtle and obvious ways – everything from the copy on your website, to your logo, to the signage in the window. When your organization’s brand is defined in this way, your community will more easily be able to connect with you –…

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In the Mood for a Mood Board

In the mood for a mood board

A Mood board is a tool that can be used during branding to help organizations get a sense of how their brand is evolving. Mood boards are a collage of: Colors Textures Patterns Images I’m a creative person and graphic designer. Even if I’m not working on a project that involves designing visual identity, I’ll start to…

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The one critical element every great brand needs

The one critical element every great brand needs

I feel like I’m always using the word authentic to qualify the word brand. I do this because authenticity in a brand is of paramount importance. You can’t just make up your brand. No matter how much you want to pay me, I can’t develop the character of your brand either. Your brand is who…

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9 steps to defining your nonprofit’s brand personality

Is your nonprofit… Passionate? Personable? Nurturing? Confident? These are just some of the Brand Personality traits a nonprofit might have. What are yours? Not sure? Does your personality change with each message, audience, or marketing piece? Why it’s important to have a clearly defined Brand Personality Defining an organization’s Brand Personality is one aspect to…

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