Book-Review-Leader-as-Facilitator-by-Lynne-Cazaly

A personal book review of Leader as facilitator: how to inspire, engage and get work done

Why I chose to read this book “Facilitation: helping, improving, or making something easier” ¹ “Leadership emerges from a desire to help others” ² I was drawn to this book since the author is both a visual scribe and a master meeting leader, as well as a frequent keynote speaker and author of several books…

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why-I-decided-to-go-back-to-school-at-age-48

Why I decided to go to back to school at age 48

I’ve spent most of my professional life involved in visual communications, but that’s not what I studied as an undergrad (environmental education, at Hampshire College) because I didn’t even know what graphic design was then, and I was terribly intimidated by the “art students”. By my late twenties I had taken a single life-transforming class…

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Get your house in order: how to use brand architecture to repair a fractured brand image

Get your house in order: how to use brand architecture to repair a fractured brand image

Do you sometimes feel your nonprofit is having an identity crisis – like one of your programs or events is more well-known than the organization itself? If the public recognizes the event or program, but not the organization that has worked so hard to make it a familiar success, this can be a problem —…

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5 “Dos” of Brand Personality

The 5 “dos” of brand personality

Brand Personality is the visible and outward manifestation of your brand [CLICK TO TWEET], in subtle and obvious ways – everything from the copy on your website, to your logo, to the signage in the window. When your organization’s brand is defined in this way, your community will more easily be able to connect with you –…

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5 simple ways to use infographics in your communications that will make people pay attention

5 simple ways to use infographics in your communications that will make people pay attention

If you dream of making your content more engaging so people actually read it, try adding some simple infographics. This engages the reader by making it easier for them to understand your point. It’s kind of like a visual pull-quote. Here’s five ideas – and lots of examples – of how you can use simple…

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[Interview] Julia Reich On Identifying Ideal Donor Personas & Why They Matter

[Interview] On identifying ideal donor personas and why they matter

The following is a transcription of an interview I did with Noah Barnett of Causevox. In this episode we talked about how a nonprofit can identify and craft their ideal supporter personas and how these profiles then influence your fundraising messages. Here‘s the recording if you’d prefer to listen to the interview. Noah: Hey everyone. Thanks for tuning…

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Giving ourselves permission to feel sadness and anxiety

A few days ago I was scheduled to deliver a marketing workshop to a bunch of educators at a state conference, and I just didn’t know how. I mean, I give workshops all the time. But this was one was more difficult than usual. The day before the workshop, Trump was elected U.S. President, and…

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6 things I learned about graphic recording at the IFVP conference

6 things I learned about graphic recording at the IFVP conference

Earlier this week I attended the annual conference of the International Forum of Visual Practitioners for the first time. I’ve been curious about this area of practice for a while, but could I be any good at it? I’d read The Graphic Facilitator’s Guide, Brandy Agerbeck’s first book. She’s a leading practitioner and thought leader…

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